[vc_row][vc_column][vc_single_image image=”4311″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”As everyone knows, there will be no physical Jokkmokk Market in 2021 – a hard blow to Jokkmokk and our member companies. No one knows how the winter will be, but it will be important that we largely adapt to offer COVID-safe on-site activities that follow the authorities’ recommendations. We intend to publish these on a joint campaign page.” font_container=”tag:h2|text_align:left|color:%2312491d”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]Together we can prepare to receive visitors safely and securely – where the destination’s accommodation facilities, activities, and experiences follow the authorities’ recommendations and guidelines, giving guests who choose to visit Jokkmokk a safe and memorable stay.
We’re gathering COVID-secured Jokkmokk on a shared website
Destination Jokkmokk Economic Association has decided to collect the activities, experiences, and accommodations that you tourism companies offer so that we can make COVID-secured Jokkmokk accessible on a thematic campaign page.[/vc_column_text][vc_cta h2=”OBS! Deadline för material 15 januari 2021″ color=”green”]For us to have time to enter all information on the campaign page and complete marketing materials, we need your details by January 15, 2021.[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]Here’s what we’re thinking!
We know that many of you already have activities ready, many of which may already be booked. For those who don’t; use your creative side and consider what activities you could offer to guests who are now booked at our accommodation facilities during the first week of February 2021.
- We believe that a success factor could be smaller, small-scale events that don’t cost a fortune and can be booked and carried out with relatively short notice.
- Think of the campaign page as a fruit bowl with various exciting activities where visitors can shape their own day full of experiences. It could be about guided tours, lectures, or simple activities such as “learn to make coffee the Northern way” etc.
- The COVID-19 aspect will naturally be very important: social distancing, small groups, outdoors rather than indoors, avoiding mixing groups, and so on.
- We also believe that booking and payment should be easy. Simple payment solutions like Swish or PayPal are preferred over cash.
- The idea is that the campaign page can then be used for the Nordenskiöld Race and the remaining winter and spring season!
- We (David and Petra) will compile the campaign page during December and January. We will be able to help you with ideas and some content production (e.g., photos, simple video clips).
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_zigzag][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4313″ img_size=”medium” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Want to be featured on the campaign page with your product? Here’s how!” font_container=”tag:h2|text_align:center|color:%2312491d”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”1. Download the template” font_container=”tag:h4|text_align:left|color:%2332a343″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]Download our template as either Word or PDF.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4297″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” title=”Download the template as Word document” link=”https://destination.hemsida365.se/wp-content/uploads/2020/12/Första-veckan-i-februari-–-Covidsäkrade-aktiviteter-på-plats-i-Jokkmokk.docx”][/vc_column][vc_column width=”1/2″][vc_single_image image=”4298″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” title=”Download the template as PDF” link=”https://destination.hemsida365.se/wp-content/uploads/2020/12/Första-veckan-i-februari-–-Covidsäkrade-aktiviteter-på-plats-i-Jokkmokk.pdf”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”2. Fill in the template” font_container=”tag:h4|text_align:left|color:%2332a343″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]Fill in all details about your activity in the template.
It’s important that you write a good and compelling text of maximum 300 words about your activity. Be brief and focused, and target your audience!
Don’t forget to update your website and the landing page where your activity is listed, making it clear for your potential customer about your activity and how to book it. This is where we’ll link from the campaign page on destinationjokkmokk.se, so it’s important!
In these times, it’s very important that you address the COVID-19 aspect.
We (David and Petra) will be able to help brainstorm ideas and assist with text and images.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”3. Images and video!” font_container=”tag:h4|text_align:left|color:%2332a343″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]Good images are very important! Remember that a good image sells, while a poor image can have the opposite effect. The images also need to maintain technical quality and not be too small.
If you have video, contact us. It’s best if you have your own YouTube channel, then we can easily embed the video clip under your activity. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”4. Email the template and images by January 15″ font_container=”tag:h4|text_align:left|color:%2332a343″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]For us to have time to upload all activities and complete marketing activities for the campaign page, we need your information by January 15.
Don’t send images embedded in documents; send text and images separately.
Email to: david@destination.hemsida365.se or petra@destination.hemsida365.se[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”5. Your activity(ies) will be presented on our shared campaign page” font_container=”tag:h4|text_align:left|color:%2332a343″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text single_style=””]Once we receive your information, we will post it on our shared campaign page which we will then market. As soon as we start receiving material and have posted it, we will present it, then build on it gradually. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Information om Jokkmokks digitala marknad” color=”green”]As almost everyone probably knows, there will be a digital market in 2021. The work and planning continues in a steering group with a project manager and representatives from Jokkmokk Municipality, Destination Jokkmokk, Strukturum, c/o Gerd and Swedish Lapland. More concrete information will be published in the near future.
However, we still need to prepare to receive visitors who will come, and we need to do it in a COVID-safe way.[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4301″ img_size=”full” alignment=”center”][/vc_column][/vc_row]